Joey Enriquez...

Joey Enriquez was born fourth of seven children on May 1, 1960 to shoemaker father Ceferino Roxas Enriquez and housewife/uppermaker Gloria Victorino who started their shoe factory in 1955 the year elder bother, Reynaldo was born. It was a flourishing business from childhood pictures and memories customers line up at the Marikina factory along JP Rizal to have their shoes made.

In 1986, Joey started his own business under the label "Ceferino et Figli" or Ceferino and children in Latin. Later his label will transform into shorter "Figlia" or daughter as his footwear collection are exclusively for ladies. Joey would take time off to study shoe design course at Parson's School of Design in New York City and in 1998 become partners with Celine Marketing Corp.'s Mr. Chan Kok Bin and Vicky Chan with the company Charter International, Inc.

Figlia is available in all SM shoemart department stores nationwide. Other brands now are M.Nicole by Figlia, leather line Figliarina shoes and bags and Shūbizz teens active footwear with boutiques at The Shops Greenhills, Shangri-La Edsa Mall, SM Southmall and SM Fairview.

jvestudio

This is my personal blog site....

I am Joey Enriquez, son of shoemaker parents Ceferino and Gloria Enriquez. Fourth of seven children am now the only one continuing my parent's legacy. The shoe factory was my playground. My uncles and aunts helped my parents establish Meg's shoe factory along Jose P. Rizal St. in a small town of Marikina in 1955.