by Yonina Chan
Shūbizz pampers your feet with the widest range of fun styles.
THE excitement, the play, and the fun of footwear design is very much evident in the fabulous Shūbizz boutique full of glorious, glamorous rows of colorful, elegant footwear, from wide faux white leather strap pumps with oversized rivet details all the way down to the heel, to wedges wrapped in rich, red vintage paisley patterns with bead and sequin details, to the signature, soon-to-be-classic, pointed-toe stiletto sneaker boots that exploded in popularity when they first came into the fashion scene some time ago. The selection certainly reflects one thing about the designs: that when they were created, it was pure play, pure magic, and pure genius at work.
The Shūbizz boutique houses one of the trendiest local commercial footwear lines, Figliarina, which has been known for its amazingly trendy range of designs and shockingly—yes, that’s the right word—affordable prices. With styles that sometimes look like they’re straight off the catwalk, Shūbizz has made sure high fashion footwear for every season and reason is so accessible to everyone that the only deterrent left to looking fabulous and walking tall is taste.
The original line which Figliarina hails from is Figlia, which started in 1986, from the leather footwear business of the family of vice-president and line builder Joey Enriquez.
Years later, after several studies in entrepreneurship and economics, as well as a single, defining course in shoe design at Parson’s New York, Joey established the company as a new, trendy, very fashion forward brand, distributed in department stores at friendly prices. In 1998, Figlia eventually forged a partnership with Celine, establishing the company Charter International, under which three lines developed: the original Figlia which maintained classic, office footwear for more mature buyers; the avant-garde and more affordable Marie Nicole which found its way to shelves in several major department stores; and Figliarina the very trendy and extensive collection of footwear launched in the very first independent Shūbizz store in Greenhills in 2004.Currently, Shūbizz is expanding into a line itself, to host all of the company’s sport-style shoes, including the sneaker-boot. Most of the items, however, will be focused on highly functional sports shoes which can be used for walking and trekking in comfort. The newest boutique Joey has formed in partnership with the Celine Group is the huge popular and even more price-friendly So Fab! (Try finding a deconstruct denim woven wedge with colorful button details or a vintage fabric-wrapped sandal for less than P700.)
Figlia, Marie Nicole and Figliarina shoes are available at Landmark and all major SM department stores, including the soon to open Mall of Asia. Shubizz is located at The Shops in Greenhills, Shangri-La Mall, SM Fairview Annex, and SM San Lazaro. So Fab! is located in Glorietta, SM San Lazaro, Crossings department store, and Ayala Center in Cebu.
Sunday June 11, 2006
Link:
http://www.mb.com.ph/issues/2006/06/11/I2006061166384.html
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